As the Art Director at FOX31 Denver, I helped lead a major rebrand for the station in 2017. With Tribune Media on the market for a potential media merger, it was a strategic decision to adopt the look from the other FOX affiliates in the Tribune Media portfolio. This was a major undertaking that affected every aspect of the FOX31 identity. There were literally hundreds of deliverables that had to be designed, programmed, tested, and approved all while continuing daily operations with the current look. I worked across all departments including sales, engineering, and production to ensure everything was delivered successfully and on time. FOX31 Denver has seen increases in their ratings and revenue since the rebrand. These rebranding efforts included the following:
• Logos
• Music
• Show opens, segment animations and interstitials for all shows across all day parts
• Real-time interactive graphics for all shows such as full screens, lower thirds and monitors
• Promotional spots for broadcast
• Social media assets
• Website branding
• Streaming app assets for Amazon, Apple, and Hulu
• Mobile app assets
• Magazine advertising
• Building signage
• Vehicle wraps
• Stationary and business cards
