SUMMARY
Dynamic marketing and design executive with seasoned experience in creative direction, production, strategy, content, and business development. Background in motion design, and tech, I've become known for leading high-impact campaigns and fostering strong agency relationships.
BUSINESS SKILLS
Creative Direction, Marketing Strategy, Digital Marketing, Design Thinking, Project Management, Leadership, Collaboration, Public Speaking
TECHNICAL SKILLS
After Effects, Cinema 4D, Photoshop, Illustrator, Generative AI, Figma, Lottie, Rive, Premiere, InDesign, Google Suite
WORK EXPERIENCE
Verizon – Denver, CO Creative Director May 2019 - Current
Drove a 58% increase in gross adds and a 5% rise in aided awareness in less than 12 months with a new brand platform incorporating a unique 3D animated style
Reduced agency costs by $250,000 in one year by producing certain media production in-house
Achieved aggressive growth goals with end-to-end, full-funnel, integrated marketing campaigns by coordinating with our Business Insights team to ensure research constantly drove our decisions
Cultivated agency-client relationships to produce award-winning world-class creative for marketing channels, including national TV, streaming video, paid programmatic ads, paid & organic social, affiliate, search, CRM, and owned media
Managed production budgets in collaboration with the Assoc. Director of Marketing Strategy
Traveled nationwide for live-action productions, including an XR stage
Secured alignment from Executive Leadership by building and presenting decks
Zero legal issues incurred for creative as I ensured legal compliance and proper disclosures in close collaboration with the Legal Team
Enhanced the user experience on our site using After Effects and Lottie to increase engagement by 200%
Reducing the need for customer support by 12% by creating educational animations that eased friction in the activation process
Improved staff engagement by shooting and editing long-form videos for Verizon Leadership Summit
Tribune Media – Denver, CO Art Director Dec 2012 - May 2019
Involved with 16 Emmy Award wins for animation work for documentaries and tv specials.
Improved Nielsen ratings by directing visual branding across broadcast, digital, social, and mobile platforms for two tv stations
Coordinated the Art Department to design custom animated content and graphics for over 100 hours of original programming each week
Managed, hired, trained, and supported a team of six motion designers
Collaborated with the Creative Services Director on brand strategy and marketing budgets
Collaborated with Engineering and Production departments every week to maintain, troubleshoot, and develop real-time graphics systems based on HTML & Javascript
Prepared and pitched concepts, creative treatments, and storyboards every month
Principal motion designer for broadcast TV graphics packages, including sports show opens, newscasts, and magazine-style show animated content
Tilt Media – Madison, WI Senior Motion Designer Jan 2012 - Dec 2012
Led motion design and post-production for clients across diverse industries
Established 3D animation as a core storytelling asset
PREVIOUS WORK EXPERIENCE
Visuality Media Productions Video Editor, Motion Designer
Performance Courseware Graphics Development Manager
EDUCATION
University of Wisconsin – Madison, Bachelor’s of Science in Art 1999-2003
Concentrations: Graphic Design, 3D Animation, & Environmental Studies
Graduated with honors; 3.6 GPA
Four semesters of Spanish Language
Syracuse University - Study Abroad, Barcelona, Spain 2002
PROFESSIONAL DEVELOPMENT
Attended SIGGRAPH 2024 in Denver, CO
Finished six LinkedIn Training courses on Digital Marketing 2024
School of Motion, Advanced Motion Methods, six-week online course, 2020
Took classes at SIGGRAPH Vancouver, BC, 2011
FX PhD, Maxon Cinema 4D Training, 2009
The Art Institute of CO, Final Cut Pro Apple Authorized Training, 2005
AWARDS & AFFILIATIONS
Sixteen-time Heartland Emmy® Award winner for Motion Design, 2014 - 2019
Telly Award winner - Verizon - 2021
Active Verizon Green Team Member 2019 - 2024
Four-time Telly Award winner for Motion Design 2008 - 2020
Murrow Award winner for News Documentary, 2017
Three-time Colorado Broadcasters Association Award of Excellence 2015 - 2016
President of Media Communications Association - International, Madison 2009 - 2010
Madison Media Institute’s Advisory Committee, 2010 - 2012
Communicator Award Winner - Designer and Editor 2011
Pollie Award Winner - Designer and Editor - 2010
Thank you!