Case Study: 2024 New Year’s Sales Kickoff for Visible
Objective:
Launch a promo-centric campaign to drive new activations for Visible starting January 1st, tying the offer to the New Year's excitement.
Launch a promo-centric campaign to drive new activations for Visible starting January 1st, tying the offer to the New Year's excitement.
Execution:
As Creative Director, I led the end-to-end production, including TV spots and creative assets across:
• National TV
• Paid Programmatic Banners
• Paid Social Media
• Affiliate Marketing
• CRM
• Owned Media
As Creative Director, I led the end-to-end production, including TV spots and creative assets across:
• National TV
• Paid Programmatic Banners
• Paid Social Media
• Affiliate Marketing
• CRM
• Owned Media
Results:
The campaign exceeded expectations
• 138% of the new activation goal achieved
• 24% month-over-month growth
The campaign exceeded expectations
• 138% of the new activation goal achieved
• 24% month-over-month growth
