Case Study: Standing Out with Visible's Value Proposition
Challenge:
In a market where major wireless brands dominate with flashy promotions and free phone offers, breaking through the noise is challenging. Our strategy was to emphasize that our everyday low rate of $25/month offers exceptional value on its own—independent of holiday gimmicks.
In a market where major wireless brands dominate with flashy promotions and free phone offers, breaking through the noise is challenging. Our strategy was to emphasize that our everyday low rate of $25/month offers exceptional value on its own—independent of holiday gimmicks.
Solution:
We highlighted our straightforward value proposition: $25/month for unlimited data, hotspot on Verizon's 5G network.
We highlighted our straightforward value proposition: $25/month for unlimited data, hotspot on Verizon's 5G network.
This transparent, no-frills anti-offer was crafted to resonate as a genuine, standout choice amidst heavy promotional competition.
Execution:
As Creative Director, I managed the entire creative process, from:
• Producing TV spots
• Directing creative assets across multiple channels, including National TV, Paid Programmatic Banners, Paid Social Media, Affiliate Marketing, CRM, & Owned Media.
As Creative Director, I managed the entire creative process, from:
• Producing TV spots
• Directing creative assets across multiple channels, including National TV, Paid Programmatic Banners, Paid Social Media, Affiliate Marketing, CRM, & Owned Media.
Results:
The campaign achieved high recognition for its breakthrough effectiveness, successfully positioning our value proposition in a crowded market.
The campaign achieved high recognition for its breakthrough effectiveness, successfully positioning our value proposition in a crowded market.
